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We have a process called the Funnel Process. The basic idea of the funnel is for us to start with all property types and locations that might work for you, and use the process of elimination to filter out the properties that don’t fit your criteria. We use the comfortable process of elimination versus the often-frustrating process of selection. This way, we’ll make sure you don’t miss anything.

We start with any properties you have found that you are interested in, whether that’s homes you have found on the Internet, in advertising or have driven by. We will review these properties and learn what it was about each property that attracted your attention and what features were most important.

We’ll go from potentially thousands of properties in the funnel to hundreds and then to dozens, as we begin to eliminate those that don’t work. Some of them you will simply look at online. The ones you like the best, we will drive by or make an appointment to go inside. You will always be in control of the decisions.

As we go through this process of elimination, our goal will be to find your top three favorite homes that could work for you. This can be a rolling top three, so if you find a home you like better than one in your current top three, you can substitute.

Market Analysis

Once you have identified your three favorites, we do a comparative market analysis (CMA) on each one to show you other similar properties that have sold, and to help you get a feel for their value. Our goal is to make sure you don’t pay too much.

Buying a home

Disclaimer: All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information on this site was last updated 04/16/2026. The listing information on this page last changed on 04/16/2026. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of Delta Media Group MLS (last updated Thu 04/16/2026 3:38:41 PM EST) or MRED MLS (last updated Thu 04/16/2026 2:55:35 PM EST) or SCWMLS (last updated Thu 04/16/2026 3:25:24 PM EST) or Rockford Board of Realtors (NWIAR) (last updated Thu 04/16/2026 2:08:36 PM EST) or Cedar Rapids MLS (last updated Thu 04/16/2026 3:26:52 PM EST) or NEIRBR MLS (last updated Thu 04/16/2026 2:48:52 PM EST) or ICAAR MLS (last updated Thu 04/16/2026 3:19:59 PM EST) or ECIMLS (last updated Thu 04/16/2026 2:56:35 PM EST) or RMLSA (last updated Thu 04/16/2026 2:51:28 PM EST) or Muscatine MLS (last updated Thu 04/16/2026 2:45:53 PM EST) or No Coast MLS (last updated Thu 04/16/2026 3:26:55 PM EST). Real estate listings held by brokerage firms other than Ruhl & Ruhl Realtors may be marked with the Internet Data Exchange logo and detailed information about those properties will include the name of the listing broker(s) when required by the MLS. All rights reserved.
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